Social initiatives helping bushfire affected communities

The recent bushfires, floods and drought have prompted Australians to do what we do best. Dig deep. Help a mate, help a neighbour, or help a complete stranger in a time of need through a range of bushfire-related social initiatives.

From shopping locally, to holidaying here and road-tripping for good, here are a few feel-good initiatives that will lend a helping hand to bakers, scuba instructors, hoteliers and everyone in between.

Empty esky

Empty Esky | social initiatives bushfire

Social initiative Empty Esky encourages everyone to grab an empty esky and head out on a road trip to an impacted town. By filling an esky with local food, wine and wares, visitors can help impacted communities get back on their feet.

Why not stock up on mangoes from Bowen, Mooloolaba Prawns from the Sunshine Coast, cheese and wine from the Scenic Rim or a box full of produce from Bundaberg, one of Australia’s biggest salad bowls.

Buy from the bush

Buy from the Bush

Buy from the Bush highlights the unique and stunning items crafted in Australia’s rural communities, particularly those facing drought. This social media campaign has become part of a larger movement towards thoughtful gifting that connects everyone across the country with rural communities.